IP/SOC 09 JOINS WITH EMBEDDED SYSTEMS CONFERENCE IN GRENOBLE

Grenoble and Brussels -- February 4, 2009 -- IP/SoC 09 (IP-Based System Design) will be the 18th edition of the working conference on hot topics in the SoC design world. Held each held each year in the well known Silicon and Nanometer Valley in the French Alps, IP 09 will combine this year with Embedded Systems Conference to provide a unique, integrated IP-to-System event in Grenoble, December 1-3, 2009.

This event has grown each year since its inception, and the last edition in December (http://www.design-reuse.com/ip08/) attracted more than 400 attendees, mostly engineering managers. Attendees rated highly the focused, high level panels, sessions and seminars.

Over the years, IP blocks have become sub-systems or whole platforms, and thus as a natural extension IP 09 will be combined with Embedded Systems Conference to become IP & ESC 09. In addition to the natural synergy between the two previously separate events, this unification is especially helpful as many companies are facing budget and travel restrictions. "We're pleased to combine the IP/SoC events with the established Embedded Systems Conference to provide a leveraged, strong event," commented Gabriele Saucier CEO of D&R and founder of the IP/ SoC Series.

"TechInsights is delighted to join the IP/SoC conference in Grenoble in 2009. This offers a fantastic opportunity to bring two well established events together and deliver an even better experience for delegates and vendors," said Andrew Porter, Events Director of TechInsights Europe. "The Grenoble region is a renown hot-bed of design activity ranging from discrete semiconductors to complex SoC devices, and at the full system level there are a great many telecoms, wireless, consumer electronics, bioscience and aerospace development companies.

The global series of Embedded Systems Conferences (ESC) are must-attend events for embedded systems engineers, bringing together system architects, design engineers, suppliers, analysts and media across the globe.

Every ESC event is a place for the embedded community to congregate, to identify solutions for immediate design challenges and to meet providers face-to-face.

"ESC holds itself true to its motto 'Learn today. Design tomorrow.' in every facet of the event organization," added André Rousselot, VP TechInsights Europe.

About D&R

Design And Reuse (D&R) was founded in 1997 to promote the Intellectual Property (IP) concept in Electronic Systems and became the worldwide leader as a B2B IP web portal: www.design-reuse.com connects 37.000 users offering and searching for IPs.

D&R's unique database collects information about 7000 IPs dedicated to SoC design, and its access is shared worldwide, including through web portal partners in U.S and Asia such as GSA in the US, Kipex in Korea, CSIP and SSipex in China, and Electronics Express in Japan.

D&R, as a software vendor, licenses an Enterprise Platform dedicated to IP packaging, IP Reuse, and IP exchange (D&R intranet IP Reuse Station) to major System Design houses.

About TechInsights

TechInsights, formerly CMPs Electronics Group, is a media, professional services and marketing services business that serves decision makers in the electronics industry -- the Creators of Technology -- and the suppliers that wish to connect with them. TechInsights is a division of United Business Media, a global provider of news distribution and specialist information services.

In Europe, TechInsights is the leading dedicated media and marketing services business serving the European electronics market. The company offers multilingual integrated media services through market leading brands such as EE Times Europe, Embedded Systems Europe, Microwave Engineering Europe and Embedded Systems Conference, and innovative business-to-business marketing and lead generation programs through branded and client-specific events.

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